Sports & Entertainment
AX Law advises clients across the sports and entertainment industries on regulatory, commercial, and strategic legal matters throughout the UAE and Saudi Arabia. We support organisations, investors, rights holders, and innovative platforms operating in rapidly evolving markets.
The region’s sports and entertainment landscape is transforming, with increasing focus on governance, media rights, major events, and emerging sectors such as e-sports and digital content. Our team provides clear legal guidance where commercial opportunity meets regulatory oversight.
We regularly advise on:
Sports governance, compliance, and disciplinary matters
Commercial and media-related contracts
Sponsorship, branding, and rights agreements
Entertainment production and content advisory
E-sports, gaming, and emerging digital platforms
Cross-border structuring for industry stakeholders
AX Law combines sector insight with strong regional experience, advising on high-profile mandates across sports, media, film, and the wider entertainment ecosystem in the GCC.
We provide trusted counsel for the region’s most dynamic sports and entertainment ventures.
